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    ©COPYRIGHT ERIC BINGHAM

 

INTEGRATED MARKETING CAMPAIGN

 

This kit was developed to in
a cross-promotion with
Protect MyID.

 

These kits went out to all AAA regional offices to encourage the region to promote Protect MyID for their members.

 

RESULTS:

These kits helped solidify the partnership between AAA and Protect MyID and allowed Protect MyID to be marketed nationally to all AAA offices.

 

CONTRIBUTION:

Program Development

Concepting

Strategy

Art Direction

Design

Production

Management