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CUSTOMER ACQUISITION MARKETING KIT

 

BitCentral needed an engaging way to introduce and educate their new software product to existing and new customers.

 

We developed a high-end, interactive direct marketing kit. This included a giveaway item and tracking component in order to analyze the response.

 

RESULTS:

Overall response rate was 6% and the response was more than the company was able to handle.

 

CONTRIBUTION:

Concepting

Strategy

Art Direction

Design

Production