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INTEGRATED MARKETING CAMPAIGN

Credito y Mas was the first bilingual credit monitoring and education product being offered by Experian in partnership with Univision.

From the inception of this product I was the lead on the creative team, from the naming to the overall branding and style.

This product consisted of 1200 online pages capable of toggling between English and Spanish.

CONTRIBUTION:

Program Development

Concepting

Strategy

Art Direction

Design

Production

Management

User Experience