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    ©COPYRIGHT ERIC BINGHAM

 

F1 INTEGRATED MARKETING CAMPAIGN

 

F1 Racings Williams Racing teamed up with Experian to sponsor an F1 car.

 

Leveraging this marketing opportunity we came up with an integrated campaign that tied the speed of racing to the speed in which our Data Breach division reacted to a Data Breach. We developed Tradeshow Graphics, Signage, Kiosks, Giveaways and Banner signage.

 

RESULTS:

The results were so overwhelming that the Data Breach division was unable to handle the amount of influx the campaign response brought.

 

CONTRIBUTION:

Program Development

Concepting

Strategy

Art Direction

Design

Production

Management