​ 

NATIONAL PARTS AND SERVICES PROGRAM

Honda had come to the realization that their current Parts and Services program communications were not achieving the results they were looking for nationally.

I was brought on to bring my background in direct response and cross channel marketing to the parts and services program.

I developed a rebranding concept, new messaging in the form of an overarching campaign that would be carried throughout the programs materials in order to support the new brand message. I also brought new forms of tracking methods in order to be able to more accurately track the response. I also brought new optimized layouts for all mobile communications.

CONTRIBUTION:

Program Development

Concepting

Strategy

Art Direction

Design

Production

Management