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INTEGRATED MARKETING CAMPAIGN

 

The Irvine Company, a prominent, privately-held real estate investment company, owns three marquis shopping locations in Orange County, California.

 

We developed a high-end, interactive direct marketing piece that drove new residents to one of the Irvine Co.’s three high-end retail centers.

 

RESULTS:

The first month of the annual program received a 2.9% response rate, exceeding the client’s early expectations.

 

Final results reached 6%.

 

This campaign created a long lasting relationship with Irvine Company.

 

CONTRIBUTION:

Program Development

Concepting

Strategy

Art Direction

Design

Production