Lexus needed an interactive multi city tour solution that would introduce the new Lexus CT200h to the public.
Previous Lexus owners were contacted to come out to test drive the new CT200h on a closed course. While driving the CT200h the drivers were videoed. These videos would be played on screens later in the evening at specially selected nightclubs. These nightclubs were branded with the After Dark look and feel and were private only events specifically for those who came out and test drove the CT200h.
At every city on the tour there was a surprise musical act with a popular current musical group.
