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    ©COPYRIGHT ERIC BINGHAM

 

INTEGRATED MARKETING CAMPAIGN

 

Mike & Doug’s Fantasy Corner was a branded content campaign created by freecreditscore.com to support their sponsorship of Yahoo Fantasy Sports. The campaign launch coincided with baseball season and featured two fantasy baseball fanatics, Mike and Doug, who film a fantasy baseball bog from their office cubicle. Each week Mike and Doug offer a tip on how to enjoy fantasy sports at work and not get caught. The campaign was a huge success and earned 11 awards for creative excellence.

 

CONTRIBUTION:

Program Development

Illustration

Concepting

Strategy

Art Direction

Design

Production

Management