Pleasant Holidays, a 45-year-old travel company, was launching a brand-new identity initiative to reposition itself as a fresh, modern, higher price point travel company.
We developed a Direct Mail campaign reinforcing their new brand initiative and engaging the new target market. We also, built in tracking components in order to analyze the data for proper segmenting and response rates.
RESULTS:
The campaign yielded a return of $8.79 for every dollar invested in the program.
