The return of the Original Band was met with a tsunami of excitement from the fans of the early commercials. The freecreditscore.com YouTube channel had nine pages of positive comments in just 3 days.
We created an integrated campaign that utilized digital advertising, emails, Public Relations, sponsorships and street teams to get the word out. We even created a “Where’s Waldo” style contest around the lead singer, Eric Violette, where in fans could win swag and tickets to shows for sending in pictures and selfies featuring the infamous credit score rocker.
